You are correct Klavan on the Culture! The New York Times does have all the answers, and most of them are wrong! Ad revenues for the print New York Times have been declining for years and the Old Gray Lady is about as profitable as a Soviet Tractor Plant circa 1986. However, the Newspaper of Record has a plan. It seems there is this thing called the internet, and the New York Times will get suckers subscribers to pay for access to New York Times content.
This was tried before by the Times and it  was a dismal failure, but this time it will succeed for sure! And if it doesn’t, the fish wrap industry is just waiting to be conquered!
This could well be said of most of what passes for major news media in these United States.
The NYT’s as fishwrap! No way! Fish are too proud to be wrapped in garbage likke the Times! LOL!
Main downside of facebook:
one realizes how many of one’s relatives believe the NYTs is a hugely conservative news source.
You cannot force me to read the NYT.