I loved the show Rawhide when I was a kid and I imagine that there were more than a few ticked CBS viewers on October 7, 1960 when they tuned in to see the Western only to view two politicians debating! Nixon wore television makeup for this second ever Presidential debate, unlike the first one, and most pundits at the time thought he won this second debate. Nixon had spent little time actually practicing law, but he was good at the cut and thrust of verbal warfare, while Kennedy was better at set piece speeches. Unfortunately for Nixon, viewership fell off by about twenty million viewers after the initial debate that he lost. In those long ago days before the internet, if the debate wasn’t watched when first broadcast, it wasn’t going to be seen at all, except in the briefest of snippets on the evening news.