Apparently it is possible to underestimate the taste of the American people:
The SyFy movie about flying sharks and bad weather was seen by just over 1 million people. It had a 0.4 rating in the 18-49 demographic in early Nielsen numbers. That’s not just a bust by cable standards. It’s a bust by SyFy original movie standards. “Most Syfy originals have an average viewership of 1.5 million people, with some getting twice that,” Claire Suddath reports.
The peculiar thing about this bust was that it was a social media blockbuster. There were more than 600,000 tweets sent about the movie between 8pm and 3am last night (fewer if you go by Nielsen’s numbers), which is two tweets for every three people in America watching Sharknado. That’s particularly strange since Syfy original movies have an average viewer age of 52, and fiftysomething guys are a bit off the key demo for Twitter.