Dead Tree Editions

The Romance of the Press

It’s been interesting, though a bit odd, for me, watching the hand-wringing over the “death of the press” as some of the major newspapers struggle to figure out how to make their budgets work in a world in which fewer people read “dead tree” editions and advertisers can take advantage of more targeted advertising online and in specialty publications. There is, it seems, a level of reverence which many people seem to attach to “the press”, which does not seem well born out what it actually is.

Looked at historically and economically — newspapers exist as a delivery system for ads. They seek to provide stories that people want to read (whether “news”, human interest, comics, crosswords or recipes) in order to persuade people it’s worth parting with the artificially low newsstand or subscription price.

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