Culture of Superficiality

Lead Us Into Temptation: American Materialism

To speak of American “materialism” is…both an understatement and a misstatement. The material goods that historically have been the symbols which elsewhere separated men from one another have become, under American conditions, symbols which hold men together. From the moment of our rising in the morning, the breakfast food we eat, the coffee we drink, the automobile we drive to work–all these and nearly all the things we consume become thin, but not negligible, bonds with thousands of other Americans. — Daniel J. Boorstin

What’s wrong with American culture? This question has become prominent in Christian circles as the moral course of the United States becomes more and more frightening. The answer, in one respect, lies in the materialism of the American people. This is not materialism, in the philosophical sense, where all that exists is matter and one denies the existence of God — though that sort of materialism easily establishes this second sort. This materialism is the fruit of avarice and greed. It’s a common mentality — we’re all guilty of it — that we don’t really care about things per se; we know who we are without our possessions. Our sense of self is not bound to the material world. Of all the so-called “-isms” of our time, none has ever been more misunderstood, more criticized, and more relevant than materialism. Who but fools and the occasional nutty libertarian rise to its defense? It’s safe to say that while materialism may not be the most shallow of all the “-isms” plaguing the world, it certainly is among those that have triumphed.

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