Advertising

If Ad Writers Were Only Allowed To Marry! *UPDATED*

…then ads such as the following would never get made!

(Click to largify)

From Huffington Post: Kia Sportage Ad Sparks Pedophilia Controversy

A new Kia ad is raising eyebrows—with some even saying that it promotes pedophilia. The ad, which promotes a dual-zone climate control feature in one of Kia’s cars, took home the Silver Press Lion at the prestigious Cannes Lion Awards. But it is controversial, to say the least.

The ad features a teacher lusting after his elementary school-aged student. On one side of the page, she appears as a young girl. On the other side, though, she becomes a scantily clad, buxom teen, seemingly as a product of the teacher’s imagination.

Oh wait – it won an award. It’s all good then. Never mind.

Click here if you wish to contact Kia Motors and complain. I did tried – their system won’t allow you to send a message electronically, so I called their number and lodged a formal complaint. I wasn’t the only one to call.

(Cross-posted at Acts of the Apostasy)

***UPDATE*** (10:25 PM EST 6/24/11) – from the Kia Motors website:

Statement Regarding Inappropriate Advertising Material From Brazil

Kia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.

Kudos to Kia on the quick response. Still makes me wonder how this ad managed to get submitted in an international contest and win an award if it was never approved by KMA in the first place, but at least they’ve made a public announcement denouncing it.

This Has “Bad Idea” Written All Over It

Pat Archbold relays news about a potential pro-life ad during next year’s Super Bowl.

A small group of antiabortion-rights advocates are hoping to recruit a presidential candidate so they can run graphic ads showing aborted fetuses during the Super Bowl, Congress.org reports.

The group hopes to employ the same tactic used during the midterm elections by Missy Smith, an antiabortion-rights activist who unsuccessfully ran for Washington, D.C., delegate. Smith “took advantage of federal rules that prevent broadcasters from censoring election ads unless they defame others or violate copyright,” according to Congress.org. In the early 1990s, the Federal Communications Commission and federals court ruled that graphic abortion images are not indecent.

I happen to think there is a place for graphic images of aborted fetuses in an effort to dem0nstrate the brutal and inhuman nature of abortion.  This, though, is not an appropriate venue.  While this is the most highly-watched television program of the year and an event that would guarantee maximum coverage, it would be more likely to turn off and offend viewers than to convince them of the moral depravity of abortion.  As several commenters noted, this is a family viewing event, and I don’t think I’d want small children of my own subjected to those images quite yet, and certainly others who are on the fence on this issue would feel the same.

The Romance of the Press

It’s been interesting, though a bit odd, for me, watching the hand-wringing over the “death of the press” as some of the major newspapers struggle to figure out how to make their budgets work in a world in which fewer people read “dead tree” editions and advertisers can take advantage of more targeted advertising online and in specialty publications. There is, it seems, a level of reverence which many people seem to attach to “the press”, which does not seem well born out what it actually is.

Looked at historically and economically — newspapers exist as a delivery system for ads. They seek to provide stories that people want to read (whether “news”, human interest, comics, crosswords or recipes) in order to persuade people it’s worth parting with the artificially low newsstand or subscription price.

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Tim Tebow Pro-life Superbowl Ad

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Hattip to commenter restrainedradical.  One of the two Tebow pro-life Superbowl ads has leaked.  I can see why the pro-aborts fought tooth and nail to keep it off the air.  In tandem with the other Tebow pro-life SuperBowl ad,  it is devastating to them.  For background to the ads go here.  For the rest of the pro-life Tebow story, go to Focus on the Family here.

And here is the second ad:

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Brilliant, absolutely brilliant.  The pro-aborts by their hysterical reaction made sure the Tebow story of how his Mom refused to abort him got broadcast over America for free.  Now these two anodyne ads featuring a loving Mom and son make the pro-aborts look like the intolerant bigots they truly are!

The Baby and the Quarterback

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My ignorance of sports is vast.  However, I believe I now have a favorite quarterback.  Focus on the Family has paid for a 30 second ad during the Super Bowl featuring former University of Florida Quarterback Tim Tebow and his mother Pam.  When Pam was pregnant with Tim she contracted amoebic dysentery.  Harsh antibiotics were administered to her to rouse her from a coma.  She was counseled to have an abortion, being warned that her baby would be stillborn or live only a few hours.  She refused to have an abortion and Tim Tebow came into the world.

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