Hattip to commenter Joe Green. Fox has rejected the above Super Bowl ad, claiming that the ad violated company policy by “advancing particular beliefs or practices”. After one stops laughing at that, it is a head scratcher why Fox went out of its way to face slap a large part of its audience.
A small group of antiabortion-rights advocates are hoping to recruit a presidential candidate so they can run graphic ads showing aborted fetuses during the Super Bowl, Congress.org reports.
The group hopes to employ the same tactic used during the midterm elections by Missy Smith, an antiabortion-rights activist who unsuccessfully ran for Washington, D.C., delegate. Smith “took advantage of federal rules that prevent broadcasters from censoring election ads unless they defame others or violate copyright,” according to Congress.org. In the early 1990s, the Federal Communications Commission and federals court ruled that graphic abortion images are not indecent.
I happen to think there is a place for graphic images of aborted fetuses in an effort to dem0nstrate the brutal and inhuman nature of abortion. This, though, is not an appropriate venue. While this is the most highly-watched television program of the year and an event that would guarantee maximum coverage, it would be more likely to turn off and offend viewers than to convince them of the moral depravity of abortion. As several commenters noted, this is a family viewing event, and I don’t think I’d want small children of my own subjected to those images quite yet, and certainly others who are on the fence on this issue would feel the same.
It’s been interesting, though a bit odd, for me, watching the hand-wringing over the “death of the press” as some of the major newspapers struggle to figure out how to make their budgets work in a world in which fewer people read “dead tree” editions and advertisers can take advantage of more targeted advertising online and in specialty publications. There is, it seems, a level of reverence which many people seem to attach to “the press”, which does not seem well born out what it actually is.
Looked at historically and economically — newspapers exist as a delivery system for ads. They seek to provide stories that people want to read (whether “news”, human interest, comics, crosswords or recipes) in order to persuade people it’s worth parting with the artificially low newsstand or subscription price.
Hattip to commenter restrainedradical. One of the two Tebow pro-life Superbowl ads has leaked. I can see why the pro-aborts fought tooth and nail to keep it off the air. In tandem with the other Tebow pro-life SuperBowl ad, it is devastating to them. For background to the ads go here. For the rest of the pro-life Tebow story, go to Focus on the Family here.
And here is the second ad:
Brilliant, absolutely brilliant. The pro-aborts by their hysterical reaction made sure the Tebow story of how his Mom refused to abort him got broadcast over America for free. Now these two anodyne ads featuring a loving Mom and son make the pro-aborts look like the intolerant bigots they truly are!
My ignorance of sports is vast. However, I believe I now have a favorite quarterback. Focus on the Family has paid for a 30 second ad during the Super Bowl featuring former University of Florida Quarterback Tim Tebow and his mother Pam. When Pam was pregnant with Tim she contracted amoebic dysentery. Harsh antibiotics were administered to her to rouse her from a coma. She was counseled to have an abortion, being warned that her baby would be stillborn or live only a few hours. She refused to have an abortion and Tim Tebow came into the world.
As a result of previous discussion on this blog, I invited one of our regular commentors, Anthony Chelette, who works as an advertising agency art director, to read the Pontifical Council on Social Communications document Ethics In Advertising and write his thoughts on it as a person working in the field. He was kind enough to do so, and thus results the following guest post.
I’d like to thank Anthony for taking the time to read the document and write this response over the last several weeks. I hope this will lead to fruitful discussion and greater understanding of the field and this response to it.
–Brendan Hodge (DarwinCatholic)
Certain ideas are intrinsically a part of being American. Liberty. Individualism. Capitalism. But often another ‘ism’— consumerism— is associated with the American experience. Catholics appropriately abhor what consumerism is — an insatiable search for happiness through material gratification— and some point a finger at advertising as a pusher for ‘unneeded’ products of questionable value. Such opinion holds advertisers partially responsible for behavior that distracts from moral progress and discourages the ordering of economies.
The Church has always had a keen eye on how the desire for material satisfaction erects walls between the human person and his true destiny in Heaven. Jesus himself recognized that love for possessions easily make men willing slaves. Suddenly, man is more obedient to besting his Guitar Hero score than Christ’s teachings.