This is Too Easy


Sometimes I feel like I am shooting the proverbial ducks in the proverbial barrel.

Everyone knows what Barack Obama’s campaign slogan was in 2008. No one seems to know what it will be for 2012.   The White House has been cycling through catchphrases since announcing his reelection bid a year ago: Winning the Future, We Can’t Wait, An America Built to Last, An Economy Built to Last, A Fair Shot.

They seem to be looking for one to resonate — and the constant unveiling of new ones suggests that so far, none of them have. To communications experts, the kaleidoscope of slogans is the latest reflection of the difficulties finding and marketing a message that Obama has faced almost since his inauguration — another challenge that came with the shift from insurgent outsider to sitting president.   “He’s all over the place,” said Bruce I. Newman, the Bill Clinton brand-messaging adviser whose “Bridge to the 21st Century” helped define Clinton’s 1996 reelection campaign.

Go here, to Politico to read the rest.  Hmmm, a campaign slogan for the Obama campaign.  You’re Better Off Than You Were During The Black Death!  Obama:  In Your Heart You Know He’s Left!  More Nobel Peace Prizes Than Thou!  Two Arugula In Every Pot!  Obama:  Saving Us From A Biden Administration For Four Years!    Obama:  He Kept Us Out of Andorra!  Showing the Bishops Who’s Boss!  Michele Is Proud Of Him And So Are We!  Less Miserable Days Are Soon To Be Here Again!  If At First Obama Didn’t Succeed, Give Him Another Four Years!  Obama And Occupy, Too!  Light Bearer At Work!  Get On The Bus And Not Under It!

I am sure the talented wordsmiths among our contributors, commenters and readers can come up with a few other suggestions.


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Donald R. McClarey

Cradle Catholic. Active in the pro-life movement since 1973. Father of three and happily married for 35 years. Small town lawyer and amateur historian. Former president of the board of directors of the local crisis pregnancy center for a decade.



    or something as equally mindless. They’ll swallow it – after all they did last time. 🙂

  2. Instapundit suggested he choose, “We Can Do Better!” before the GOP copyrights it.

    Here’s my suggestion: “Four More Years! America Isn’t Dead Yet.”

  3. Lincoln’s admonition was made for Obama this year Don:

    You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.

  4. Obama/Biden 2012: An America Built For Last Place
    Obama/Biden 2012: Because Iran Needs Nukes
    Obama 2012: You Voted For Me in ’08 To Prove You Weren’t Racist; Vote For Me Again To Prove You’re Still Not Racist
    Obama/Biden 2012: Because There’s Still Too Much Freedom
    Obama/Biden 2012: Give Me Flexibility
    Obama/Biden 2012: Just Do It!
    Obama/Biden 2012: Because It Just Might Be Your Last Chance To Vote

    Donald – he only needs to fool just enough people one more time.

  5. “Hope that change you have left pays the bills”

    “Because Communism has never really been tried”

    “Because the waters are still rising”

  6. A Fair Shot — no, sounds like those gun nuts.

    A Fair Deal! It’s been used before? Really.

    A NEW Deal! That one too. Huh. Who knew.

    A new hand, a new deck, a new game, let’s make a new deal — hey, I’m thinking here! Do you have something to contribute?

    Maybe, let’s try the slots!

  7. Ya know, the former governor of Michigan Jennifer Granholm’s reelection exclamation would be spot on too. “In five years, you’ll be blown away!”

  8. Keep Moving Forward

    It’s the perfect slogan. Simple, for the simple minds; sound bitish-y; pretty much devoid of content while sounding positive; implies progress was made, but does not disclose to what we are moving forward; offers abilituy to point to vague accomplishments; cultural tie-in to cute, upbeat animated film.

  9. yes c matt– I thought right away of “Lean Forward” nbc is using that —
    and could just go ahead and give that to him with their other gifts to his re-election effort

  10. “Trust Me”.
    “Keep warm and well fed”.
    I have talked to many people and their ignorance is bulletproof. Other people have told me that Obama muffed the oath of office to avoid giving credence to our Constitution.

  11. “The Socialist ideal has not been tried & found wanting — it’s been found difficult and left untried.”

    “Tradition is the Democracy of the dead — but Chicago is MUCH more Democratic than that!”*

    *in fairness, I think some of his haste to get to the national level was about getting out of Chicago and Illinois politics, before he got trapped at that level by having to be a crook to be functional at all.

    Mary De Voe — iirc, it was Justice Roberts who muffed the oath. But O is going to do what he’s gonna do – and believes is RIGHT, and therefore must be [able to be made] Constitutional somehow – without resorting childish games on the order of crossed fingers.

  12. How about….
    ” The CHANGE will be Complete!” or
    ” You Won’t Believe What’s Coming!” or

    God help us all if Obama gets back in!

  13. Thank you. S. Murphy. Some good sense in Justice Roberts just did not want Obama sworn in as Chief Executive, or was it Obama’s evil beginning to bring us all down?

  14. anzlyne says:
    Monday, April 9, 2012 A.D. at 11:30am
    yes c matt– I thought right away of “Lean Forward” nbc is using that –
    and could just go ahead and give that to him with their other gifts to his re-election effort
    nbc needs to spell correctly. It is LIEN FORWARD

  15. Mary DeVoe: I think it was just a mistake… Also, Obama’s not evil. His views on abortion support evil, but he’s not reveling in the idea of piles of tiny dead bodies. He thinks he’s protecting women from unjustified suffering. He thinks he’s protecting freedom. He really means it. I went to college at the University of Chicago. Not all the faculty were or are that aggressively pro-abortion, but most of them are Lakefront Liberals; and they all think they’re truly concerned (and most of them really are) about the poor on the South Side; and most of them believe what their social set believe about ‘reproductive freedom.’ Not all – St Thomas the Apostle Parish had a good Respect Life group when I was there (20 years ago) – and not all South Side priests are Fr Pfleger, either.

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