Sometimes I feel like I am shooting the proverbial ducks in the proverbial barrel.
Everyone knows what Barack Obama’s campaign slogan was in 2008. No one seems to know what it will be for 2012. The White House has been cycling through catchphrases since announcing his reelection bid a year ago: Winning the Future, We Can’t Wait, An America Built to Last, An Economy Built to Last, A Fair Shot.
They seem to be looking for one to resonate — and the constant unveiling of new ones suggests that so far, none of them have. To communications experts, the kaleidoscope of slogans is the latest reflection of the difficulties finding and marketing a message that Obama has faced almost since his inauguration — another challenge that came with the shift from insurgent outsider to sitting president. “He’s all over the place,” said Bruce I. Newman, the Bill Clinton brand-messaging adviser whose “Bridge to the 21st Century” helped define Clinton’s 1996 reelection campaign.
Go here, to Politico to read the rest. Hmmm, a campaign slogan for the Obama campaign. You’re Better Off Than You Were During The Black Death! Obama: In Your Heart You Know He’s Left! More Nobel Peace Prizes Than Thou! Two Arugula In Every Pot! Obama: Saving Us From A Biden Administration For Four Years! Obama: He Kept Us Out of Andorra! Showing the Bishops Who’s Boss! Michele Is Proud Of Him And So Are We! Less Miserable Days Are Soon To Be Here Again! If At First Obama Didn’t Succeed, Give Him Another Four Years! Obama And Occupy, Too! Light Bearer At Work! Get On The Bus And Not Under It!
I am sure the talented wordsmiths among our contributors, commenters and readers can come up with a few other suggestions.