There’s A Law About That?
The FCC is coming under fire from Congress for lax oversight of kids’ programming. So what’s the problem? Is Joe from Blue’s Clues working a little too blue, if you catch my drift? Are the explicit drug scenes from Yo Gabba Gabba getting a little too out of control? Is the lack of parental oversight of Max and Ruby sending a bad message?
No, none of that. Evidently there are too many commercials.
I am not making this up.
TV watchdog groups say the Federal Communications Commission needs to better target kids’ programs that have too many commercials, and they want the commission and Congress to strengthen oversight of the Children’s Television Act.
Fueling the drive is a Government Accountability Office report issued last week that highlights FCC shortcomings in enforcing the landmark 1990 law intended to raise the quality and educational value of children’s programming while also limiting advertising. The report said the FCC has been lax in ensuring compliance from cable and satellite providers and questioned the commission’s guidelines for determining the educational value of children’s shows.
You mean to tell me there is a law out there that dictates the amount of commercials that can be shown during children’s programming? Surely you jest.
Congress crafted the law in response to a decrease in educational shows during the 1980s that corresponded with an uptick in commercial blitzes during children’s programming. To shield youngsters from excessive commercials, the law restricts advertising during children’s programs to 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays.
I repeat: there is a law, passed by Congress, signed by a President, that actually dictates the amount of commercials that are to be shown during kids’ shows. The government of the United States deemed this an issue worthy enough of oversight.
Moreover, there are people who think the government isn’t doing enough.
During the Clinton administration, the FCC was “paying attention to children’s education, and the quality of children’s programming improved,” said Dale Kunkel, a child media expert and a communications professor at the University of Arizona.
“We slowly moved to a posture in the 2000s where they completely ignored the issue and the broadcasters offered whatever they want,” he said.
Wait a second. Broadcasters can offer programs that viewers have the option to watch, or not watch? What is this, a free country or something?
Look, I’m all for making sure that the airwaves are generally clean for kids. While parents have the ultimate responsibility for watching their children and making sure that the content of what they’re viewing is appropriate, it’s helpful to be assured that they’re not going to watch all the animals from Franklin get a little too friendly (and at least they’ve finally had the decency to put some clothes on little bear). But do we really need the government to dictate the quality of educational programming available, or the precise amount of commercial time airing on television? Is there anything that busybodies won’t ask the government to oversee?