From the only reliable source of news on the net, the Onion. This is truly back to the future for the Onion. As this Mike Wallace commercial from 1957 indicates, it used to be common for reporters to shill for advertisers.
Of course modern members of the lamestream press would be indignant to stoop to doing commercials! It would take too much time away from the political agendas and politicians they are shilling for!